I was checking my normal program for reading the every day updated business/marketing/economy news and came across this blog post.
It’s basically saying that if Radio Shack turns its head away from what they’ve become to go back to the roots of their beginning – like selling parts and nothing but parts – then they could turn this whole game around.
I can’t remember the last time I went into a Radio Shack. But, I can tell you the last time I saw one and went back to that same place weeks later only to see they’ve closed up shop.
Radio Shack lost its vibe when it started selling computers and phones and other electronics that Best Buy and Comp USA and several other big box electronic retailers sold. Price was another thing. If I remember correctly, Radio Shack’s prices weren’t right with what it should’ve been or less than what it should’ve been.
The article says that Radio Shack really needs to focus on their main customers which are the hobbyists who need parts.
I don’t really think of parts when I hear Radio Shack, I just see a retailer that’s waaaay past its prime. Unfortunately.
There’s already a ‘good enough’ parts retailer and it’s online; Tiger Direct, New Egg, Amazon… and so on. You can also find cheap things on eBay. The only thing I can think of are the people who don’t believe in ordering stuff online and there’s local places around to find parts.
I don’t know. It’s just like anything else. Looking for the best price for clothes? Go somewhere cheap like the thrift store or store when they’re having sales. Best price for jewelry? Same. Best price for electronics? Look online, look at big box retailers or smaller businesses. Best price for parts or hard to finds? Thrift stores, eBay. Y’know.
It’s just too hard to turn an older ex-well-known company back around to be something in a really, really bad economy that’s trying to recover.
There’s too many places to buy things from, there’s too many places that are the same and not unique at all. It’s devastating to those who built the company but it’s just a factor in retail life.
What do you think?